advertising News

Amazon Expands Its Horizon: Selling Ad Tools to Retailers Beyond Its Platform

Amazon announces the launch of Amazon Retail Ad Service at CES 2025, offering its ad technology to other retailers. This service allows for customized, contextually relevant ads on...

Google-Meta Secret Ads Deal Under Scrutiny for Targeting Teens

European regulators are probing a secret Google-Meta ad deal that targeted teens, ignoring Google's guidelines on minors' online treatment, according to the Financial Times.

OpenAI Considers Advertising to Boost Revenue: A Strategic Move?

OpenAI's CFO, Sarah Friar, discusses the company's consideration of including advertising in its AI products to increase revenue. She emphasizes a thoughtful approach to ad placeme...